Best AI Visibility Tools in 2026: 11 AEO and GEO Tools Compared and Scored

#How we picked and scored these tools

We checked 11 tools on their official pricing and product pages on September 28, 2026: Profound, Peec AI, Otterly.AI, Semrush's AI Visibility Toolkit, Ahrefs Brand Radar, Scrunch, AthenaHQ, Rankscale, Writesonic, HubSpot's AI Search Grader and Verdy. Every price and limit below comes from those pages. Pricing in this category changes fast, so confirm before you buy.

We didn't test the tools side by side or measure data accuracy. Each gets 1 to 5 on five criteria, weighted for a small team:

Where a vendor states answers per month instead of prompts, 3,000 to 9,999 answers counts as a 4. We scored each tool's cheapest paid plan with published allowances, at its lowest published monthly price: Pro for Rankscale (its Essentials allowances weren't legible on the pricing page) and Enterprise for Profound (its only paid brand plan). The total is the weighted average times 20.

#The quick comparison

#The scores

The middle is tight. A tool scoring 68 can still be your best pick if it tracks the engines your buyers use.

#The 11 AI visibility tools, reviewed

#1. Profound

• Best for: large brands and agencies that want the widest monitoring.
• Pricing (September 2026): a free Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews. After that, brand pricing is Enterprise only, by quote.
• What it tracks: up to 9 answer engines on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. Also ChatGPT Shopping, Agent Analytics for AI crawler and referral traffic, and credit-based "AI Marketer" agents for research and content.
• Strengths: the broadest documented engine list here, plus SSO/SAML, SOC 2, API access and full exports.
• Weaknesses: no public price, and the trial covers three engines for a week.
• Use it if: you have an enterprise budget. Skip it if: you need a price on the page.

#2. Peec AI

• Best for: marketing teams that want clean daily tracking and gap analysis.
• Pricing (September 2026): Starter is $95 a month (€85), or $80 billed annually, for 50 prompts, 3 models, 1 project and unlimited users. Pro is $245 ($205 annual) for 150 prompts, Advanced $495 ($420 annual) for 350. Enterprise is custom. Free trial available.
• What it tracks: self-serve plans pick 3 models from ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, with others such as Perplexity as paid add-ons. Enterprise lists up to 13. Features include share of voice, sentiment, gap analysis (sources that name competitors but not you), recommended actions, a crawlability audit across 40+ AI bots and AI referral tracking.
• Strengths: unlimited users, and the gap analysis turns straight into an outreach list.
• Weaknesses: only three models on self-serve plans.
• Use it if: you want a focused tracker for 50 to 350 prompts. Skip it if: you need every engine on the entry plan.

#3. Otterly.AI

• Best for: the cheapest real daily tracking.
• Pricing (September 2026): Lite is $29 a month for 15 prompts, Standard $189 for 100, Premium $489 for 400, and Enterprise starts at 1,000 prompts. Annual billing takes 15% off. Free trial available.
• What it tracks: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily, with Claude, Google AI Mode and Gemini as paid add-ons. Lite includes 1,000 GEO URL audits a month, citation analysis and 3 recommendations a week.
• Strengths: daily tracking, audits and unlimited team members for $29.
• Weaknesses: 15 prompts is a small sample, and 100 prompts costs $189.
• Use it if: you want to start tracking this week. Skip it if: your buyers live in Gemini or AI Mode and you don't want add-ons.

#4. Semrush AI Visibility Toolkit

• Best for: teams already paying for Semrush.
• Pricing (September 2026): $99 a month per domain, billed annually, for 25 daily-tracked prompts and 300 AI analysis reports a day. 50 extra prompts cost $60 a month. Semrush's knowledge base says the toolkit has no free trial. AI visibility is also bundled in Semrush One, from $199 a month ($165.17 billed annually) with 50 prompts.
• What it tracks: mentions from ChatGPT, Google AI (its docs name AI Mode), Gemini and Perplexity, plus competitor research, prompt research, brand sentiment and an AI search site audit for crawler blockers.
• Strengths: sits next to your existing SEO data.
• Weaknesses: annual commitment, 25 prompts at base and no trial.
• Use it if: you're on Semrush already. Skip it if: AI tracking is all you need.

#5. Ahrefs Brand Radar

• Best for: Ahrefs customers and market-level research without setting up prompts.
• Pricing (September 2026): custom prompts come with paid Ahrefs plans: 5 on Lite ($129 a month), 10 on Standard ($249), 20 on Advanced ($449), checked daily. Extra packages start at $50 a month for 2,500 checks. The AI Visibility Index, covering 449 million prompts, starts at $199 a month. Ahrefs says it doesn't run free trials, but offers a free AI visibility preview.
• What it tracks: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude at 8 checks per update. Also cited pages, and YouTube, TikTok and Reddit visibility (free in beta on the index plan).
• Strengths: the index shows who gets mentioned across a market instantly.
• Weaknesses: tiny included prompt allowances, and the index is a lot for a small team.
• Use it if: you're on Ahrefs or need market research. Skip it if: you only track your own prompts. See Verdy vs Ahrefs for where each fits.

#6. Scrunch

• Best for: teams past product-market fit that want tracking, audits and recommendations together.
• Pricing (September 2026): Core is $250 a month for 125 unique prompts, 5 site audits a month and 5 user licenses, with a 7-day free trial. Enterprise is custom. A quick AI site audit needs no credit card.
• What it tracks: Core covers ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise supports 9, adding Claude, Gemini, Meta AI, Google AI Mode and Grok, plus its Agent Experience Platform (AXP). All plans include citations, sentiment, recommendations and AI bot traffic.
• Strengths: 125 prompts on the entry plan, with audits included.
• Weaknesses: $250 is a real commitment, and Gemini and AI Mode need Enterprise.
• Use it if: you want tracking and fixes in one tool. Skip it if: you're pre-revenue.

#7. AthenaHQ

• Best for: wide engine coverage, and founders who want to start free.
• Pricing (September 2026): the Essential plan is free with 300 credits (one credit is one AI response). Starter is $295 a month, 17% off annually, for 3,600 credits a month; API access and extra credits cost more. Enterprise is custom.
• What it tracks: the free plan covers ChatGPT, Perplexity, Google AI Overviews, Gemini and Copilot. Starter covers 11 models, adding Google AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral, plus content recommendations, on-page and off-page actions and a content optimization agent.
• Strengths: the only dedicated tracker here with a free plan, and the widest self-serve coverage.
• Weaknesses: 3,600 responses a month across all 11 engines is about 11 prompts a day. Free to $295 is a steep step.
• Use it if: you want to try multi-engine tracking free. Skip it if: you need many prompts on a small budget.

#8. Rankscale

• Best for: budget-conscious teams and agencies that want lots of engines.
• Pricing (September 2026): Essentials starts at $20 a month. Pro is $99 for 1,200 credits (up to 4,800 AI answers), 10 brand dashboards and 50 page audits, with a 7-day trial ("no charge until day 7"). Growth is $385, Enterprise $780. Yearly billing saves 15%.
• What it tracks: ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Grok and Copilot, hourly to monthly, with citation analysis, sentiment, competitor benchmarking and query fan-out analysis.
• Strengths: ten engines at $99, and unused credits roll over up to a cap.
• Weaknesses: credit math takes a minute, and it documents audits more than step-by-step recommendations.
• Use it if: you want broad coverage cheaply. Skip it if: you want a guided "do this next" workflow.

#9. Writesonic

• Best for: teams that want tracking, AI articles and site audits on one bill.
• Pricing (September 2026): billed annually, Starter is $79 a month (50 prompts, 50 answers tracked daily, 15 AI articles, 10 site audits), Basic $199 (100 prompts, 300 answers daily) and Growth $399 (200 prompts, 600 answers daily). Monthly billing costs more. Free trial, no credit card.
• What it tracks: self-serve plans track ChatGPT, Gemini and Google AI Overviews. Enterprise covers 10 platforms, including Perplexity, Claude, Copilot and AI Mode, plus the full Action Center.
• Strengths: content and audits bundled with tracking.
• Weaknesses: three engines below Enterprise, and 50 answers a day on Starter is thin.
• Use it if: you'd otherwise pay for a content tool too. Skip it if: Perplexity or Claude matter to your buyers.

#10. HubSpot AI Search Grader

• Best for: a free first look, today.
• Pricing (September 2026): free and one-time, no account needed (you fill in a short form to see the full report). Ongoing tracking is HubSpot AEO at $50 a month, no HubSpot subscription required.
• What it checks: how GPT-5.4 mini, Perplexity and Gemini describe your brand, scored out of 100 across sentiment, presence quality, brand recognition, share of voice and market competition.
• Strengths: free, and HubSpot says results take under two minutes.
• Weaknesses: HubSpot says it reflects what engines say "based on their training data," so it isn't a live search check or a list of cited sources.
• Use it if: you want a baseline before spending anything. Skip it if: you need tracking over time.

#11. Verdy

• Best for: founders who want to check AI visibility and fix what's blocking it, without a monthly contract.
• Pricing (September 2026): the website audit is free, with every finding and its severity, as often as you like. The Fix pack is $30 one time (as shown on verdy.site): the evidence and exact fix for every finding, generated files (llms.txt, schema, meta and social tags), a printable report, an implementation brief and 100 credits for AI features. The AI visibility verdict uses credits.
• What it checks: the AI visibility verdict works out the prompts your buyers type into AI assistants, checks the live sources those answers draw from, and scores you 0 to 100 as Hit, Mixed or Flop, with fixes. The free audit checks AI crawler access (GPTBot, ClaudeBot, PerplexityBot and others), llms.txt, structured data, social previews, indexability and speed. The quick tools need no signup.
• Strengths: ties visibility to the fixes behind it, and the free launch console shows where to get listed.
• Weaknesses: not a daily multi-engine monitoring suite. No scheduled prompt tracking, share-of-voice history, backlink index or rank tracking.
• Use it if: you've just launched and want to fix things before paying for monitoring. Skip it if: you need daily multi-engine reporting.

#Which one should you pick?

Our honest take for founders: if your site is under a year old, tracking usually isn't the bottleneck. Being citeable is. Spend the first month on crawler access, listings and comparison pages, as laid out in how to get recommended by ChatGPT, then pay for tracking to see whether it's working.

#What to check before you buy

• Engines on your plan, not the enterprise page. Profound, Peec AI, Scrunch and Writesonic list 9 to 13 engines but include 3 or 4 below Enterprise.
• Answers, not just prompts. 50 prompts on 3 engines daily is 4,500 answers a month. Compare that number.
• Cited sources. The URLs an engine cites are the most actionable output, because they're your outreach list.
• Your free first-party data. Search Console's generative AI reports and Bing Webmaster Tools' AI Performance report cost nothing. Our guide to free website analyzers covers both.

#FAQ

#What is an AI visibility tool?

An AI visibility tool measures how often AI assistants like ChatGPT, Perplexity and Google's AI Overviews mention your brand. Most run a fixed set of prompts on a schedule and report mentions, cited sources, sentiment and share of voice against competitors. Some also audit your site for AI readiness.

#What's the difference between AEO and GEO tools?

In practice, nothing. AEO (answer engine optimization) and GEO (generative engine optimization) are two names for improving how AI answers present your brand, and vendors use both labels for the same kind of product. Google says that from its perspective, optimizing for generative AI search is still SEO.

#Are AI visibility tools accurate?

They're samples, not censuses. AI answers vary by user, location, wording and day, so a tool reports what its prompts returned when it ran them. Use them for trends and cited sources, not exact rankings, and note that Google's own guide warns against third-party tools claiming access to internal Google metrics.

#Is there a free AI visibility tool?

Yes. HubSpot's AI Search Grader is a free one-time check, AthenaHQ has a free plan with 300 credits, and Verdy's audit and AI-readiness quick tools are free. Google Search Console and Bing Webmaster Tools also report AI feature impressions and citations for free.

#How many prompts should I track?

For a small product, 20 to 50 prompts covering category, problem, comparison and constraint questions is enough to see trends. More prompts help agencies and multi-product brands. Choose the prompts your buyers actually type before you choose a plan size.

#Do I need an AI visibility tool if I've just launched?

Usually not yet. A new site first needs to be crawlable, indexed and listed where AI answers look, and a free audit plus a manual prompt test covers that. Pay for daily tracking once you're actively working on mentions and want to see the trend.

#Final recommendation

If you have budget and need reporting, start with AthenaHQ's free plan to see which engines matter, then choose Rankscale or Otterly.AI for value, Peec AI or Scrunch for the mid-range, or Profound for enterprise. If you're on Semrush or Ahrefs, turn on what you already pay for first.

If you're in your first year, don't start with monitoring. Check that AI crawlers can read your site, fix the readiness issues, get listed where AI answers look, and use a free check as your baseline. Paid tracking pays off once there's something to track.

#Sources

Official pages we checked for this guide, all on September 28, 2026. Prices and plans change, so confirm on the vendor's site before you buy.

• Profound pricing
• Peec AI pricing
• Otterly.AI pricing
• Semrush AI Visibility Toolkit
• Semrush AI pricing
• Ahrefs Brand Radar
• Ahrefs pricing
• Scrunch pricing
• AthenaHQ pricing
• Rankscale pricing
• Writesonic pricing
• HubSpot AI Search Grader
• Google: AI optimization guide
• Bing: AI Performance in Webmaster Tools